Used to show how an advertising design relates to the rest of the advertising space, or the environment, at various distances leading up to the advertising unit.
Displaying advertisements and may contain entertainment and informational content, a digital signage can be updated more easily, even interactively. Digital SignageĪ form of electronic display airing full-motion video, with or without audio. Media Formula: Gross Impressions / Total # of Days = Average Daily ImpressionsĮxample: 10,500,000 / 28 = 375,000 Demographic ProfilesĪudience breakdowns based on various characteristics such as age, sex, income and education. The estimated number of persons 5+ passing an Out-of Home location on an average day. Media Formula: Total Campaign Cost / Total Gross Impressions x 1000 = CPM The cost to deliver a message to one thousand individuals in a target market. CoreMediaĪ PATTISON media product, located at parking venues or other Street Level sites. Planners and buyers can design comparative Reach/Frequency and costing schedules by market, operator and by product across extensive demographic groups. COMB NavigatorĪ Reach & Frequency planning tool for the Outdoor industry. COMB AuditedĬOMB audits circulations for all products of Out-of-Home member markets to ensure accurate and unbiased traffic counts are provided to the industry. COMMB is charged with providing traffic circulation for the Outdoor industry and its users and provides a semi-annual Market Data Report. COMMB (Canadian Out-of-Home Marketing & Measurement Bureau)Ī national non-profit organization independently operated by representatives from advertisers, advertising agencies and the Canadian Outdoor Advertising industry. Colour Accurate ProofĪ hard copy rendering that visually matches the colours to be produced in the advertisement. CMA (Census Metropolitan Area)Ī geographical area defined by Statistics Canada as an area consisting of one or more adjacent municipalities situated around a major urban core where the urban core must have a population of a least 100,000. The average daily count of persons 5+ exposed to a medium, usually expressed as an average daily or weekly figure per advertising panel or screen. The process of scheduling individual panel locations to deliver an advertiser’s Out-of-Home campaign objectives. Media information includes personnel, contact information, and production specs, data and rates where applicable.
CA (CARD Online)Īlso known as the Canadian Advertising Rates and Data or A comprehensive source book listing all available media in Canada, listed by classification. A geographical area defined by Statistics Canada as an area consisting of one or more adjacent municipalities situated around a major urban core where the urban core must have a population of a least 10,000.
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